It sounds so simple and unsexy. An envelope that a receipt goes into for shipped parcels. The goal is to make the customer feel good about their purchase and the quality of the brand they have bought from. Some companies have elaborate packaging to along with their receipts. As my company was beginning to elevate […]
So the challenge that I faced with this project is that I had nearly 100 images of models that needed to be clipped out of their backgrounds so that they could later be put into a different colored background. Each of these images had models with slightly tousled wind blown hair, which is a nightmare […]
It was that time of the season where I needed to create the catalog for the following season, in this case the Fall 2015 Look Book. This began by first dissecting the previous seasons Look Book and determining what worked well and what was not well received and then comparing that with a list of […]
Read part 1 or part 2. Finally we had come to the convention center for the last time to throw our event. The project manager and I came to Orlando a day before the trucks were scheduled to arrive. We wanted to make sure that we were available as soon as the riggers were to […]
Read part 1 or part 3. Now that the site visit was over, it was time to get to work. I spent the next 4.5 months working on artwork and mockups while getting approvals. Everything needed to be double and triple checked, not just for imagery, but also for sizing. Do to the size of […]
This is a study of all the work that went into branding a convention center for the unveiling of a new fashion line and the training of Stylists for the future season. I decided to break this up into 3 parts after realizing I had over 100 photos to show the whole process, and this […]