Manage a team of five artists and designers. Design a complete portfolio of digital and print media, including: e-newsletters, promotional branded gifts, marquee graphics, tradeshow materials and web graphics / content. Provide fashion photography and photo manipulation.
- Designed ten seasons worth of fashion lookbooks, contributing to more than 100% increase in lookbook sales and more than a 50% increase in apparel sales during the period.
- Developed schematics for the factory store windows and designed seasonal displays to be implemented across the outlet stores.
- Illustrated over 50 concepts for a tradeshow logo to then execute several and then fully finish one several weeks ahead of schedule.
- Redesigned packaging for giveaways promoting The Heart of CAbi foundation that utilized mass produced products to save the company thousands that could be used for philanthropic uses while still looking great and on brand.